(304) 264-9080

2000 Foundation Way
Suite 3700
Martinsburg, WV 25401

Cool Advantage 2019-11-20T16:22:48+00:00


Conveniently located to serve the areas of Martinsburg and West Virginia

For years, Dr. Robert Bowen has transformed patients’ bodies – and lives – with CoolSculpting, America’s #1 noninvasive fat reduction treatment. Due to the tremendous feedback and results we have gotten while using CoolSculpting, we have decided to upgrade our system with the latest 3-in-1 CoolAdvantage applicator.

Learn about this latest addition to the CoolSculpting family and then contact Dr. Bowen in Martinsburg, West Virginia to request a consultation.

About CoolAdvantage

CoolSculpting has long been the go-to treatment of choice for noninvasive fat removal. Using Cryolipolysis, the science behind cooling technology, CoolSculpting freezes and destroys fat cells. It targets fat cells without damaging surrounding tissues, such as skin and nerves. These fat cells are then naturally eliminated from the body, leaving patients with a slimmer and more contoured body. No more stubborn fat deposits and no more pudge!

CoolAdvantage takes the already cutting-edge technology of CoolSculpting and enhances it for even more astonishing results. This new line of clinically and FDA approved applicators delivers the cooling effect at an even lower temperature, while simultaneously enhancing patient comfort. This reduces treatment time by almost 50%. Plus, it includes three new applicators designed to better adapt to the contours of the body. Now, CoolSculpting is more effective than ever!

CoolAdvantage Applicators

CoolAdvantage now offers three new applicators designed for improved comfort and performance. The three new shapes direct the targeted cooling technology even closer to the fat cells, improving results.

  • CoolFitAdvantage: Designed to treat vertical areas, such as the inner thighs
  • CoolCoreAdvantage: Designed to effectively treat the unique contours of the abdomen
  • CoolCurve+Advantage: Designed to fit the curviest parts of the body, such as the flanks

The newly designed applicators have openings that are shallower, but also wider than the original CoolCore applicators. This improves direct cooling of the fat cells, optimizing results. This also makes the applicators more effective on patients with denser fat cell deposits on their abdomen, bellies, and thighs. Furthermore, the treatment surface area is more precise. This means that doctors and patients will better be able to visualize the outcome of the treatment.

Benefits of CoolAdvantage

  • Improved patient comfort by up to 45% in clinical trials
  • Decreased treatment time by almost 50%
  • Versatile applicator shapes
  • Enhanced suction cup design

Benefits of CoolSculpting

  • Noninvasive, nonsurgical
  • No need for anesthesia
  • No downtime or recovery period

CoolAdvantage vs Liposuction

We are proud to offer both CoolSculpting with CoolAdvantage and Laser Liposuction and PureLipo for our patients body contouring needs.

Liposuction is a minimally invasive procedure, whereas CoolSculpting is completely noninvasive. Liposuction utilizes local anesthesia and small incisions about the size of the tip of a pen in order to access the fat underneath the skin. A small tube is inserted through the incisions to remove fat in a targeted area.

Liposuction typically only requires one treatment session and the results will be visible sooner than with Coolsculpting. With Lipo, patients will notice results immediately and their shape will continue to improve for up to half a year.

Many patients who are good candidates for CoolSculpting will also be good candidates for liposuction. In many cases, it will come down to patient preference. CoolSculpting will not leave any scarring, but patients will notice results slower than with liposuction. Liposuction only requires one treatment session and results will be quickly visible, but it is a surgical procedure.

Dr. Bowen welcomes all patients interested in body contouring to come into his office for a consultation to go over the treatments we offer in more detail and determine the best one for the patient.

Good Candidates

Good candidates for CoolSculpting with CoolAdvantage are men and women who possess pockets of diet- and exercise-resistant fat, who prefer a non-surgical approach to re-shaping their body. CoolAdvantage is clinically proven to reduce the number of fat cells in the abdomen, flanks, and thighs.

In order to determine one’s candidacy for CoolSculpting, please contact our West Virginia office to request a consultation.

Ideal candidates will be in good health, at or close to their ideal weight, have decent skin elasticity in the area to be treated and be non-smokers. CoolSculpting is not a weight loss procedure. For patients who are not close to their ideal weight, Dr. Bowen’s office does offer a medical weight loss program. This program, the TrimYou Certified hCG Weight Loss Plan, uses the prescription drug hCG along with a low calorie diet to help patients lose half a pound to one pound per day.

CoolSculpting will not be able to help patients who have sagging or excess skin. These patients may need to consider another procedure. CoolSculpting is not a suitable treatment for patients who have cryoglobulinemia or paroxysmal cold hemoglobinuria.


A CoolAdvantage treatment can take as little as just 35 minutes. Plus, there’s no extra time spent applying local anesthetic or administering anesthesia. Patients are in and out of the office and on their way to a slimmer body before they know it!

When patients arrive at Dr. Bowen’s office, they will be placed in a comfortable chair or bed, where they can relax while the CoolSculpting machine works its (scientifically proven) magic. We find our patients often watch TV, read a book, or check emails during the treatment. A member of our staff specially educated and trained in CoolSculpting will apply the CoolAdvantage frame and applicators to the patient’s body where they want to eliminate fat. The skin is then suctioned to the applicator for maximum effect, and the applicator begins to emit cooling technology that will freeze – and eventually destroy – the fat cells. The patient may feel a slight tingling or suctioning sensation. This is proof that the treatment is working. However, this sensation will go away in approximately five to ten minutes. At the end of the treatment, a member of our staff will massage the targeted area to ensure optimal results.

Once the treatment is complete, the patient will be free to go about their normal activities. The most common side effects that patients experience is numbness around the treatment sites and perhaps some slight initial swelling. In general, there is no recovery or downtime needed. Patients will be able to drive and engage in regular activities as soon as they leave our office. This makes CoolSculpting easy to fit into a busy routine, even on a lunch break!


After the fat cells are frozen, they will begin to die. As they die, they will be naturally eliminated from the body. Patients will begin to notice the results of their CoolSculpting CoolAdvantage treatment as soon as four weeks after their first session. These results will continue to improve over the course of the next one to four months as the body naturally processes the destroyed fat cells.

Results from CoolSculpting are not as immediately evident as with liposuction treatments. However, we have found that some patients prefer the slow but steady slimming and contouring results, as it is not obvious that patients have “had work done.” Instead, it appears like they’ve been consistently losing weight for months.

In order to achieve optimal results, Dr. Bowen and his staff may recommend that patients start with a series of CoolSculpting CoolAdvantage treatments. In this case, the patient’s results may continue to improve over an even longer period of time. There is also no harm in undergoing future treatments if the patient desires a “touch-up.”


CoolSculpting is clinically proven to reduce fat on the body. However, it is not a tool for weight loss. Although fat cells have been eliminated from the body, the remaining fat cells can still grow and increase in size – meaning that patients can still put on weight. Significant weight fluctuations can mask the effects of CoolSculpting. For this reason, patients should already be at or near their ideal weight when they come in for CoolSculpting treatment. In order to maintain the results from CoolSculpting, patients should also be committed to leading a healthy lifestyle and continuing with their diet and exercise regimen. Patients dedicated to their health will be able to enjoy long lasting results.

Contact our office in Martinsburg, West Virginia today to learn more about the advantages of CoolSculpting with CoolAdvantage or request a consultation!